Hello and welcome to the Private Editorial blog! We are very excited to share our business, process, and style tips with you. The PE concept was launched last year and we have been growing like wildfire ever since. We have been traveling all over the place, creating some really beautiful artwork. Places like Big Sur, Tampa, NYC and even Japan!

Oh, I guess I should explain …

Hello and welcome to the Private Editorial blog! We are very excited to share our business, process, and style tips with you. The PE concept was launched last year and we have been growing like wildfire ever since. We have been traveling all over the place, creating some really beautiful artwork. Places like Big Sur, Tampa, NYC and even Japan!

Oh, I guess I should explain what we do huh? So Private Editorial was started by Casey Martinez and Michael Fusco over a few bloody mary’s at the Ace Hotel in NYC. Casey, an esteemed photographer and Michael, an esteemed stylist and creative director decided to combine their expertise to create one amazing concept—high fashion family photography. Soon after, Beth Hitchcock joined the clan, she is a wardrobe stylist and fashion expert.

Our goal at Private Editorial is to offer an alternative option to traditional family photography, by taking the glamour and fashion you see in high-end magazines and bringing it into your home. We have coined ourselves the “Vogue of family photography”. As a group of professionals in the industry, we wanted to bring our expertise and knowledge directly to our clients. Each and every shoot is treated the same way as we would treat a shoot for a major fashion publication. The thing is, we truly enjoy every step of the process. First things first, the concept board, this is where we figure out the mood, styling, location—all that Jazz. After that is decided, we scout locations and shop for the clients. Working closely with our clients throughout the process, keeps things seamless.

Once the shoot day comes, everyone on staff and our clients know exactly what their images will look like. On the day of the shoot, the client is met by fashion editorial hair and makeup artists.

They stay for the duration of the shoot to ensure our ability to create different looks and keep the hair and make up looking fresh. We like to have fun on set and ensure there will always be plenty of laughter. After the shoot and the editing, the final photos are carefully selected and laid out in an editorial format to present to the clients. Here are a few images from our 2015 shoots. It was really hard to narrow down, they are all so beautiful, if we do say so ourselves (wink, wink).

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